I remember going to the Virtual Reality Arcade in the Trocadero Center Arcade London, UK in 1991. The centre had many virtual arcade games you could play. You would put on a silly helmet then you were inside the game.
Augmented Reality is just really a continuation of virtual reality but only better. Now think back to Terminator 2. If you even watch this film today it is still a great film. Remember when Arnie walks into the red neck bar on the film and information comes up on his Terminator vision indicating information on objects and people. Well, this is like what Augmented Reality is. Take a look at this Youtube video to see what I mean.
Augmented Reality is about bringing down all the information that is up in the internet straight into our reality.
New Mobile phones like the iphone and the Android now have this ability to channel all this data to the user’s reality.
Augmented reality takes the internet to a completely different level.
Web 1.0 (1995-1999) was all about the great promise of easy shopping
Web 2.0 (2005-2009) was when the internet matured and focussed on its main strength which is to make things faster, easier and relevant – social media and apps etc
Augmented reality which has come on leaps and bounds within the last 2 years is where mobile technology and wireless broadband make the internet omnipresent.
You could say we’ve seen augmented reality already in many of Google’s new products like Google maps where the information, reviews and images are held over the location.
What are the effects of Augmented Reality?
- Increased transparency
- Timely access to information
- Constant access to entertainment
- Myriad Advertising and Marketing opportunities
Marketing with Augmented Reality
You hold your iPhone up, and wherever you point it, you get live data showing you the direction and distance to the nearest tube station.
Companies can monetise this kind of technology by advertising to the mobile phone user so when they pass some retail shops they get information for coupons and special promotions.
For internet businesses it is also a great opportunity as the mobile phone user walks into a shop with Augmented Reality technology on their phone they can then find out if they are getting a good deal leveraging the information from shopping comparison sites.
Social Augmented Reality:
Utilise this information in a social gathering, it’s about the knowledge of joining a crowd and knowing:
- Who do I know here?
- Where do I know them from?
- Who should I get to know?
- Who here is single?
- Status etc Twitter facebook
Information on Internet + Ordinary Reality = Augmented Reality
Handheld platforms will transform the Augmented Reality ecosystem, with revenue associated with Augmented Reality growing from about $6 million in 2008 to more than $350 million in 2014.