Local Search Engine Optimisation (Local SEO)
Get your business found for your Town in Google
Did you know that 74% of people searching on Google are looking for a local service?
A local SEO campaign will help you start to get recognition from Google but with a focus on attracting customers in the geographical area that you operate in.
Search engine optimisation is about optimising your website using a combination of on-site and off-site factors. Primarily involved is editing the site's content and HTML coding to increase its relevance to keywords that you want to rank for and to remove barriers to the indexing activities of search engines.
Local SEO focuses on optimising your web pages to appear for products and services that are in your locality or town, effectively replacing Yellow Pages as a way for customers to look you up.
Campaign focusing solely on optimising at a local level, rather than nationally;
So a potential customer would type in a Keyword or a Search Query ( as it is sometime called ) into a Search Engine which was related to your services and a location near to them as they want a local plumber.
Keyword Example:
[Your service or product] + [Your Business Location]
for e.g. plumber nottingham
If you were a Plumber based in Nottingham and your website was visible to the customer in this example there is a good chance this would result in an enquiry for your services.
Included in our Local SEO Service
Geo-Targeted PPC/Sponsored Ads Management
We manage your AdWords account so that you get the most clicks for the least amount of money using Google's pay-per-click system.
Organic Search Results.
Optimising your website to secure the listings that are gained via traditional SEO techniques mentioned above, alongside inbound link building work.
Local Map Listings
Google's local map listing feature has recently been updated which has resulted in helping smaller business appear in Google.
Social Media Marketing
Advice on how to utilise popular social sites such as Facebook, Linkedin and Twitter, to help maximise and legitimise your brand locally.
Helping You Succeed in your Local Market
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