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Multilingual SEO (Search Engine Optimisation)

multilingual search engine optimisation

Is your business missing out on custom from foreign language speakers?

Certain businesses are losing out on additional sales by failing to realise the growth in the foreign language users online.

Competition for English Language search queries within the Search Engines means that businesses should consider making themselves more visible to customers from other non-English speaking world.

A few facts:

  • E-commerce is growing year upon year - Forrester Research Inc forecast a compound annual growth rate of 11% for Western Europe alone over the next five years, hitting €233.9 billion by 2016.
  • Between 2000 and 2008, foreign languages experienced massive growth in usage online
  • Over half of all Google searches are in languages other than English, with the English languages accounting for just 31%.
  • The Common Sense Advisory's 'Cant' Read, Won't Buy' report found that 85% of all consumers require information in their native language before making a purchase.

You could see much higher turnover of on online sales if you aim to get to the top of the foreign search engines. At the moment there is less competition as businesses have not yet considered the impact languages could have on their online marketing strategy.

Get the head start on the pack by claiming your slice of online business across multiple languages now, before the foreign language web starts to get as crowded as the English language internet.

Your customers abroad are more likely to make a purchase or enquiry from a website in their own language and this could mean securing overseas orders much more effectively.

Your business can achieve a high ranking on foreign language search engines if your website is translated, use the appropriate foreign language key words and phrases and obtaining the relevant country domain name and a local web hosting server.

If your site targets users in a particular country, we can provide you with information on your current visibility within that particular country. Then build upon these results to maximise your web visibility to potential Customers.

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