Online Business…what's new!
The latest news title to consider ways of testing the appetite for paid-for online content appears to be the Telegraph Media Group.
Although previously being a firm advocate of online content being free, they are believed to be looking at workable models for paid content, to be introduced to readers in 2011. A spokesperson has rejected the rumour that a decision has been firmly made to go ahead with any plans, and commented instead that TMG continually assesses developments in on the online sector, just as every other publisher does. According to the most recent ABCe figures, The Telegraph recorded almost 34 million monthly and over 1.7m average daily browsers in October 2010.
The source of the information on these future plans is refuting the suggestion that the group is reneging on its previous free-content stance, just as The Independent and The Guardian launch their own paid-subcription mobile applications. Meanwhile Trinity Mirror confirmed that it was exploring the keenness for paid content by using social gaming to build loyalty, starting with fantasy football game on Facebook, that they launched in October.
It is now widely accepted within the publishing industry that consumers are willing to pay for content through apps, summed up by spokesman a from Trinity Mirror… “There may be a willingness to pay for unique, high-value content”. laying the path clear indeed for TMG to take the digital leap.