Online Business…what's new!
Over 40,000 shops are said to be ready to accept the Everything Everywhere new contactless mobile payment system, a joint T Mobile and Orange venture. Hailed by Gerry Mc Quade, EE’s chief development officer as ‘the beginning of a revolution’ the service is expected to roll out sometime during the second quarter of this year. Once in place, shoppers will be able to simply swipe their mobile phones across an electronic reader to pay for their purchases. The service is in partnership with Barclaycard, who along with Orange, in 2009 announced plans to bring the service to the UK.
A SIM-based payment system promises to ensure that customers’ personal data is protected, relieving fears of potential security problems. It will be facilitated by Mastercard.
Unsurprising, other mobile providers, such as Nokia and Apple, have indicated that they intend to enter the market, and fast food chain McDonalds announced its restaurants will be installing the new payment service in 2011.