Online Business…what's new!
November 11, 2011 at 2:08 pm
filed under general online business news
Things have moved fast since Finnish firm NOKIA’s CEO warned employers of the company’s predicament with his ‘burning platform’ & ‘icy waters’ speech earlier in the year. Two weeks ago Nokia proudly launched the Lumia 800 along with cheaper model 710 to go on sale this month in France, Germany, Italy, the Netherlands, Spain and the UK. New man in charge Stephen Elop ditched Nokia’s two operating systems for phones – the esteemed Symbian and the Linux-based MeeGo – and formed an alliance with Microsoft Corp. Microsoft, of course, have for years struggled to gain ground in the mobile market – its most recent contribution, the Windows Phone 7 software, while being well received did not manage to gain much of a foothold.
Using the Microsoft Windows operating system, the new Nokia smartphones can finally offer an alternative to the preponderant iPhone and Google Android based devices. The dependability of the Windows software, along with sleek handset design and a favourable price should begin to readdress a balance.
To distinguish themselves from their rivals, the phones contain applications such as a navigation system for drivers, using Nokia’s maps, public-transport information over 400 cities worldwide and free streamed music, with new features to be added as future versions of Windows appear. The biggest innovation, though, is thought to be the Nokia Pulse, a service that combines elements of social networking with location services
In addition, just this week it exhibited four new ‘feature’ phone models aimed at the sociable young in developing countries. Although Nokia still sells the largest number of less elaborate ‘feature’ phones, it’s market share in America has virtually disappeared and these models will not be sold in the USA or Canada.