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January 19, 2012 at 3:16 pm
filed under search engine marketing news
Google continues to try to set itself apart from rivals as it makes a major change to their core algorithm resulting in a difference in 35% of searches according to Google.
The aim of the change is to make results more relevant so that anyone executing a search can choose whether they want the most up to date information or historical news and data.
As Google fellow Amit Singhal explained “The under-the-hood changes sought to understand whether a searcher wants results the last week, day or even minute.”
In contrast to rival Microsoft who’s Bing search engine emphasises social search, the updated Google algorithm is expected to be able to offer a better guess of how recent or ‘fresh’ the results should be.
Current news stories that are continuous such as the Euro crisis for instance will need to be distinguished from searches for regular events such as company reports, as Euro news updates are constantly being added. A search on ‘the Euro Crisis’ therefore would bring up the latest news items that are literally minutes fresh.
Other types of searches such as looking up a recipe, could call on older results of a few months or even years old, further explained Singhal.
Although the change will allow Google to keep its indexing up to date and add new sources quicker, there is a disadvantage to be noted of this shift in that relevancy could be diluted by spammers uploading light content.
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