Silverpop CRM Marketing Automation
Nurture your leads to get 75% sales opportunities that have longer-term needs
Marketing Automation enables your business to use many touch points with different promotions. Identify the Qualified, sales ready opportunites and to Set up systems to communicate message and ofers as they enter the buying process.
Marketing Automation assists lead nurturing campaigns to build sales as they move from
Awareness to inquiry - Inquiry to Consideration - Consideration to purchase
To faciliate this you need a good CRM System and after researching on the various CRM providers available Panovista Marketing has decided to partner with Silverpop
Silverpop
From first click to lifetime customer
Silverpop's on-demand digital marketing platform helps marketers succeed in turning prospects into customers-and customers into fans -through the creation, automation and delivery of relevant, multichannel messaging. Companies rely on the Silverpop Engage platform to create and manage sophisticated email marketing campaigns that reach millions of individuals-one at a time-engaging prospective customers and enhancing lifetime customer value and brand loyalty.
Silverpop's marketing automation capabilities enable B2B marketers to efficiently manage leads and drive qualified sales opportunities through scoring and by nurturing campaigns that move prospects from interest to conversion.
Silverpop's industry-leading thought capital, strategic counsel, service and support helps B2C and B2B customers with the precise level of training and advice needed to quickly improve campaign results and ROI.
Why Silverpop?
- Stay Ahead of the Competition with the Cutting Edge of Marketing Technology and Thought Leadership- Silverpop consistently offers the newest, most innovative features and functionality to give your marketing efforts a competitive edge.
- Do More with the Only Fully Integrated Suite of Engagement Marketing Solutions - Only Silverpop provides a full suite of marketing services that enables you to segment and engage your customers and prospects from first click to lifetime customer. Silverpop Engage is the world's only digital marketing platform that provides both advanced email marketing and marketing automation solutions for email and B2B marketers.
- Improve Efficiency with Far Greater Ease of Use-Silverpop offers uniquely easy-to-use solutions that feature a rich, quick, Web-based user interface that enables you to transform complex procedures into simple point-and-click tasks-from assembling and reviewing dynamic content to analyzing and reporting on campaign performance in real time.
- Achieve Your Goals with the Help of the Absolute Best in Service and Support - Panovista Marketing will work alongside Silverpop to ensure your desired outcomes are met.
Dramatically Increase Efficiency and Productivity-Silverpop streamlines complex processes to just a few simple clicks:
- Click. Segment customers and enable precision targeting
- Click. Change dynamic content
- Click. Optimize message delivery with Send Time Optimization
- Click. Automate outbound messaging with the industry's premier visual campaign builder
- Click. Send alerts to your sales team based on customer behavior
- Click. Enable collaboration across your entire organization
And much more.
Silverpop's CRM Offers
Email Marketing
Create and automate sophisticated email marketing campaigns that drive conversions and more deeply engage both current and prospective customers.
Lead Management
Gain insight into lead progression at every stage of the buying cycle. Know exactly when a lead has been qualified by marketing, accepted by sales and turned into revenue.
Data and List Management
Import, manage and leverage your marketing data with the industry's most flexible data management solution.
Lead and Contact Scoring
Define the criteria that identifi es a qualifi ed lead, and Silverpop Engage does the rest. Hot leads are automatically funneled to sales, while earlier-stage leads are sent to your nurturing programs.
Campaign Automation
Reduce manual processes and build intelligent, automated, buyer-driven campaigns that save time and free up your resources using the industry's premier visual campaign builder.
Reporting and Analytics
Improve marketing results with real-time, data-driven insights that help you optimize performance and prove ROI.
Lead Nurturing
Improve marketing efficiency by entering "not-yetready-to-buy" leads into automated campaigns that monitor buyer behavior and serve up timely and relevant content, keeping your brand top of mind and helping move buyers closer toward a buying decision.
CRM and Web Analytics Integration
Leveraging point-and-click integration between Silverpop Engage, Salesforce.com, Web analytics providers and virtually any other application gives you the power to improve relevance and boost marketing results.
Surveys
Deploy integrated surveys to gather deeper customer insight and broader customer attributes that can help drive ROI and increase the relevance of your communications.
Landing Pages
Create personalized Web forms, landing pages and microsites that can be integrated with your marketing efforts to drive acquisition and conversion.
Multichannel Marketing
Automate and coordinate delivery of messages across any number of channels, including email, Web sites, landing pages, RSS, mobile and social media.
