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Usability Testing & Conversion Optimisation Services

Usability is a quality attribute that assesses how easy user interfaces are to use. The word "usability" also refers to methods for improving ease-of-use during the design process.

How can usability testing help you?

  • Understand your users
  • Inform design
  • Eliminate problems & frustration
  • Improve customer service and profitability
  • Reach more people
  • lead generation - A/B Split Testing of pages on the website conversion path. Which test won and why
  • Improve quality of leads, work on the quality of your content to further qualify your web users
  • Help your business with e-commerce on mobile phones

Mobile commerce is a small but growing market

Mobile experiences 8% of shoppers completed purchases over Christmas 2010 survey of 10,000 shoppers by ForeSee Results, Jan 2011

Common uses of mobile

  • Location based services
  • Small purchases & Micro payments
  • Product research & reviews
  • Product comparison

To get you on track follow these guidelines

  • Manage your e-business like an actual business. Not simply another marketing channel. Set goals and key performance indicastors
  • Create a personalized shopping experience.
  • Provide as many payment options as your customers need.
  • Make your transaction process easy and smooth from home page to checkout. Failed transactions are money in your competition's pocket.
  • Be prepared to quickly change your business rules and processes to meet emerging trends.
  • Integrate both online and offline channels directing the users to your main e-commerce website, using your web Analytics to track performance
  • Sometimes, customers prefer real people to assist them with an online transaction. Don't rely on self-service exclusively.
  • Make it easier for your customers and potential customers to find you. Market wisely with targeted ads and search engine marketing.

Panovista Marketing provide services to help improve website conversion rates

  • Site Evaluations
  • Split and multi-variate testing
  • On-Demand Usability testing - Video of a visitor speaking their thoughts as they use your site and a written summary describing the problems they encountered.

This is an example taken from a video generated using the on-demand usability testing.

Get in touch with us to see how we can help with your Usability Testing

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