Trusted by businesses across the UK
Why LinkedIn Ads?
The premier platform for B2B lead generation and brand awareness.
B2B Focus
Reach decision-makers at companies that matter to your business.
900M+ Professionals
Access the world's largest professional network.
Job Title Targeting
Target by job title, company size, industry, and seniority.
Quality Leads
Generate high-quality B2B leads with strong intent.
What's Included
Real Results for B2B Companies
More
Effective Marketing
Lower
Costs Reduced
Qualified
Leads & Orders
"Panovista has increased the effectiveness of our digital marketing and reduced the costs. Better still they provide lead qualification. So we get well-qualified leads or often, just orders. Highly recommended!"
Andrew Monk
Director & Co-founder, ioLight
LinkedIn AI & Predictive Audiences
We leverage LinkedIn's AI-powered features to reach the right decision-makers at scale.
Predictive Audiences
AI identifies professionals most likely to convert based on your existing customer data and campaign performance.
AI-Generated Copy
LinkedIn's AI helps create compelling ad headlines and introductory text tailored to your B2B audience.
Accelerate Campaigns
AI-powered campaign optimization that automatically adjusts bidding and delivery for maximum lead generation.
Frequently Asked Questions
Why is LinkedIn Ads more expensive than other platforms?
LinkedIn's higher CPCs reflect the quality of its B2B audience. You're reaching verified decision-makers by job title, company, and seniority, which typically results in higher-value leads and better ROI for B2B.
What's the minimum budget for LinkedIn Ads?
We recommend a minimum of £1,500-2,000/month for LinkedIn advertising. This allows enough budget to test audiences and generate meaningful data for optimization.
What ad formats work best on LinkedIn?
Sponsored Content (single image and carousel) typically performs best for awareness and engagement. Lead Gen Forms are excellent for capturing leads without users leaving LinkedIn.
Can you target specific companies?
Yes, we can upload account lists for Account-Based Marketing (ABM) campaigns, targeting specific companies by name, or use filters like company size, industry, and growth rate.