AI SEO for Professional Services
Law firms, accountants, consultants, and financial advisers are losing new client enquiries to competitors being cited by ChatGPT and Google AI Overviews. We fix that.
Led by Ian Ayliffe — First-Class Honours in Computer Forensics & Security, Guest Lecturer at Imperial College London.
How AI Search Is Disrupting Professional Services
New client acquisition in professional services has always been relationship-driven — but those relationships now begin with an AI query, not a referral call.
Lost new client enquiries
A potential client asks ChatGPT to recommend a solicitor, financial adviser, or consultant. Your competitor is cited. You are not. That enquiry never reaches your website.
Eroding referral trust
Clients increasingly validate referrals by asking AI assistants about the firm they've been recommended. If ChatGPT says nothing about you, it signals you lack credibility.
Declining organic traffic
Google AI Overviews now intercept professional services queries — 'best commercial solicitor London', 'top management consultant UK' — before organic results are clicked.
Invisible to the next generation of buyers
The senior decision-makers of 2030 are using AI search today. Firms not visible in AI search now will not be visible to these buyers when they hold the budget.
Who We Work With
Industries We Serve
Law Firms & Solicitors
Accounting Practices
Financial Advisers
Management Consultants
Architects & Surveyors
HR & Recruitment Firms
PR & Communications
Executive Coaching
Corporate Training
What We Deliver
A forensic, evidence-based programme to establish your firm as the AI-recommended choice in your category.
AI visibility audit across ChatGPT, Perplexity, Claude, and Google AI Overviews
Entity recognition building — consistent signals across all digital touchpoints
Structured data implementation for professional services (LegalService, AccountingService, FinancialService schema)
Thought leadership content structured for AI citation
Third-party authority building via industry publications and directories
Monthly reporting on AI citation frequency and competitor benchmarking
"We were losing enquiries to firms that weren't even better than us — they were just being recommended by ChatGPT. Ian fixed that within three months. Our AI visibility is now measurably stronger than any competitor in our practice area."
Partner, Commercial Law Firm — London