AI SEO for SaaS Companies
Your competitors are being recommended by ChatGPT when buyers search your category. If your product isn't in those AI responses, you're not in the consideration set — before the buyer has even started evaluating.
Forensic AI SEO methodology from Ian Ayliffe — Guest Lecturer at Imperial College London, 20+ years in search.
What AI Search Interception Looks Like for SaaS
These are the exact queries your ideal buyers are asking right now — and the outcomes when your product isn't cited.
"What's the best project management tool for agencies?"
ChatGPT cites three competitors. Your product isn't mentioned. The user signs up for a competitor's trial.
"Compare CRMs for a 50-person B2B sales team"
Perplexity generates a comparison table. Your product isn't included. The buyer never evaluates you.
"What tools do top marketing teams use?"
Claude lists recommended tools. Your product is absent. You're invisible at the moment of consideration.
"Best email marketing platform for e-commerce"
Google AI Overview recommends four platforms. You're not one of them. The click goes to a competitor's landing page.
Deliverables
What Our SaaS AI SEO Programme Delivers
Category query mapping — identify all AI search queries where your product should be cited
Competitive citation analysis — see exactly which competitors AI models are recommending and why
Product entity establishment — build the structured signals that make AI models confident recommending you
Feature and use-case content structured for AI extractability
Third-party review and comparison site optimisation for AI citation signals
Monthly dashboard tracking citation frequency across ChatGPT, Perplexity, Claude, and Google AI Overviews
"We realised ChatGPT was recommending our two main competitors in almost every product category query we cared about. Ian audited the gap, built our AI citation strategy, and within 90 days we were appearing in 60% of our target queries. Demo volume from AI-driven branded search grew 40%."
Head of Growth, B2B SaaS — Series A