Privacy Policy

Last updated: January 2025

1. Information We Collect

We collect information you provide directly to us, including your name, email address, company name, and any messages you send through our contact forms or chat widget.

2. How We Use Your Information

We use the information we collect to:

  • Respond to your enquiries and provide customer support
  • Send you marketing communications (with your consent)
  • Improve our website and services
  • Comply with legal obligations

3. Cookies and Tracking

We use cookies and similar tracking technologies to analyze website traffic and improve your experience. This includes Google Analytics and PostHog for analytics purposes.

Microsoft Clarity provides heatmaps and session recordings to help us understand how this website is used. Clarity is not loaded until you choose to allow its analytics or Microsoft advertising storage. You can choose each separately, reject both, or withdraw consent using “Clarity cookie settings” on any page. Your browser stores these preferences for 180 days.

Withdrawing consent sends denied storage signals to Clarity and removes its analytics cookies. If Clarity has already loaded during your visit, it may continue limited, cookie-free measurement. These controls apply only to Clarity; they do not change Google Analytics, PostHog, Kymo or other tools on this site. See Microsoft’s privacy statement for more information.

4. Data Sharing

We do not sell your personal information. We may share your data with trusted third-party service providers who assist us in operating our website and conducting our business, subject to confidentiality agreements.

5. Your Rights (GDPR)

Under GDPR, you have the right to:

  • Access your personal data
  • Rectify inaccurate data
  • Request erasure of your data
  • Object to processing of your data
  • Data portability

6. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes outlined in this privacy policy, unless a longer retention period is required by law.

7. Contact Us

If you have any questions about this Privacy Policy, please contact us at: ian.ayliffe@panovistamarketing.com

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