Trusted by businesses across the UK
Engagement Models
Pick the shape of engagement that fits your situation. We'll tailor scope, days and reporting around it.
Fractional
Embedded part-time as your Head of SEO / AI SEO. Typically 1–3 days per week, ongoing.
Interim
Full-time cover for a defined window — maternity leave, gardening leave, between hires, or pre-funding round.
Advisory
Monthly strategic input for your in-house team, board, or founders. Light-touch, high-leverage.
Project Sprint
Defined-scope work — AI visibility audit, GEO migration, team training, or platform build.
Ideal For
Most fractional and interim engagements look like one of these.
What Ian Owns
Strategy, execution and reporting — embedded with your team.
AI SEO & GEO Strategy
Set the roadmap for visibility in ChatGPT, Perplexity, Claude and Google AI Overviews — and own the execution.
Team Leadership
Mentor in-house SEO and content teams, hire specialists, and build the discipline as a core capability.
Board & Stakeholder Reporting
Translate AI search performance into the metrics your board, investors and CFO actually care about.
What You Get
Engagements typically combine work across AI SEO, AI visibility auditing, traditional SEO, team training and enterprise programmes.
Frequently Asked Questions
What is a fractional Head of SEO?
A fractional Head of SEO is a senior SEO leader who works with your company on a part-time, ongoing basis — typically 1–3 days per week. You get the strategy, execution oversight and stakeholder management of a Head of SEO without the cost or commitment of a full-time hire.
What's the difference between fractional and interim?
Fractional is part-time and ongoing — embedded with your team for a recurring number of days per week. Interim is full-time for a defined period, usually to cover maternity leave, a gap between hires, or a critical project window. Both deliver senior leadership without a permanent contract.
How quickly can Ian start?
For most engagements Ian can start within 2 weeks of a signed agreement. For interim cover with a hard deadline (maternity, exit cover, due diligence) we prioritise faster onboarding wherever possible.
Do you sign NDAs and work inside our systems?
Yes. Ian works directly inside your Slack, Asana, Linear, Notion, Jira or Microsoft Teams environment under NDA, with company email if required. The aim is to be indistinguishable from a senior in-house hire.
Can you cover both traditional SEO and AI SEO / GEO?
Yes — and most modern engagements need both. Traditional SEO still drives a meaningful share of traffic, while AI SEO and Generative Engine Optimisation (GEO) determine visibility inside ChatGPT, Perplexity, Claude and Google AI Overviews. Ian leads on both as a single integrated programme.
Will you hire and mentor our in-house team?
Yes. A common engagement pattern is to lead the function while hiring junior or mid-level SEO and content specialists, then transition the function to a permanent Head of SEO once the team is established.